CPHF Committee - Abu Dhabi

The Strategic Approach : In line with the global strategic drive for the committee, our approach for this project comprises in marrying the cause and effect of the project. The Cause hits on the cultural and heritage aspect of the festival and the Effect relates well with all kind of entertainment and activities happening during the festival Such strategic route will be prominently showed in our creative executions

A SYMBOLIC ILLUSTRATION 
We believe that the best illustration would be in the form of a creative icon with a strong rational and essence. 
Why an icon? 
- Compact in nature and can be plugged anywhere to save space.
- Fast to recognize at a glance.
- No need to translate – Internationally recognizable.
- Visually pleasing and enhance the esthetic appeal of the design.
AN ICON SHOULD SYMBOLIC ILLUSTRATION 
Our icon should carry the core essence of our strategic initiative and be a platform for all aspects of cultural and heritage. 
This is NOT a logo - it is an endorsement of CDHFC
 
The thinking here is to take: Past – Present – Future and directly links to the quote by the late sheikh Zayed mentioned previously
 
“A nation without a past has no present and no future”
 
We need to associate an emotional aspect to this premise, and what we have are three core words that generate this.
 
Respect (of the past) Pride (in the present) and Unity (for the future) 
Takes the form of a 'speach bubble' to convey the purpose of the initiative, and promote the idea of a community 'voice' 

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